Onalaja

About the Project

Onalaja is a Nigerian luxury fashion house founded by Kanyinsola Onalaja, known for hand-beaded, sculptural silhouettes that fuse heritage and craftsmanship with radical size inclusivity, dressing bodies from XXS to 4XL. Rooted in ritual and identity, the brand treats clothing as "art and armour," a way of heightening a woman's inner power through structure, colour, and texture. The brief was to lead PR for the unveiling of Onalaja's SS26 collection, "Marked: A Rite of Passage," at Lagos Fashion Week. The Studio led press strategy and outreach, guest list curation, and full event curation for the showcase from shaping the guest experience from arrival to runway and coordinating attendance from cultural tastemakers and celebrities including Ciara, Reni Folawiyo, Eni Popoola, and many others. The campaign secured international coverage across Vogue Business, Rolling Stone, Marie Claire, and AFP.

Positioned Onalaja at the intersection of African heritage, luxury fashion, and global relevance.

Secured coverage across 6 major fashion and media platforms, including Essence, Vogue, The Guardian, Marie Claire, and France 24.

Amplified Onalaja’s Lagos Fashion Week moment to international audiences, with coverage highlighting the brand’s cultural storytelling, craftsmanship, and global appeal.