IyeOgé

About the Project

IyeOgé is Africa’s first AI-integrated luxury fashion e-commerce platform, founded by Zig Okungbowa to give African designers a digital home that combines AI-driven personalisation with editorial storytelling and cultural discovery. Adaptive Atelier led the PR and marketing around IyeOgé’s launch, with a focus on positioning the platform as more than another fashion marketplace. We built the narrative around IyeOgé as a new digital platform for African luxury, bringing together fashion, technology, culture, and global commerce. As part of the launch, we facilitated the IyeOgé launch dinner, curating a guest list of relevant press, designers, influencers, and cultural voices who could authentically connect with the brand and amplify its vision. We also supported the wider PR effort by identifying and engaging media and influential voices to generate awareness and establish IyeOgé within the broader conversation around the growth and globalisation of African fashion. The result was a launch that introduced IyeOgé not simply as an e-commerce platform, but as a bold new entrant in Africa’s luxury fashion ecosystem, with technology and storytelling at the centre of its approach.