Faaji Productions

About the Project

Faaji Productions is a culture-driven media company telling bold African stories for the world. Its debut project, GRIT, a high-stakes reality competition blending African themes with immersive storytelling and intense gameplay, marked the company’s first step towards its vision of becoming a leading African content powerhouse. Hosted by Ini Dima-Okojie and directed by Gbenga Kayode, former BBNaija series director, the series was built around a larger proposition, that African content can be original, culturally relevant, and built to travel. The Studio led PR for Faaji Productions across the company, GRIT, and its emerging talent. We developed media narratives positioning the leadership team as credible voices within Africa’s creative industry, while building and executing the press strategy for GRIT’s release. The campaign secured coverage across Business Insider, The Guardian, Arise News, Ndani TV, Marie Claire, and several other media platforms, helping establish GRIT and Faaji Productions within the wider African entertainment industry. Following the show, we also provided PR and positioning support for Dawyne, the winner of GRIT Season 1, helping build his visibility beyond the competition and position him as an emerging talent with a story and career worth following. Together, the work extended the PR strategy beyond a single show launch, building visibility for the production company, its leadership, its IP, and the talent emerging from it.