Cececa
Cececa is a Lagos-based scent marketing and fragrance company helping businesses and individuals create memorable spaces through scent. Adaptive Atelier led marketing for the launch of its flagship store, translating Cececa’s luxury positioning into a physical experience through strategic brand touchpoints, staff training, and a carefully considered customer journey.
About the Project
Cececa is a Lagos-based scent marketing and fragrance company helping businesses and individuals use fragrance to shape how spaces feel, function, and are remembered. With offerings spanning bespoke scent solutions, diffusion systems, candles, and fragrance oils, the brand sits at the intersection of fragrance, luxury, and sensory experience. Adaptive Atelier led marketing for the launch of Cececa’s flagship store, with the brief centred on translating the brand’s luxury positioning into a physical experience. We developed the campaign around the opening and shaped the key brand touchpoints across the customer journey, ensuring that scent, visual identity, environment, and service worked together to communicate the same level of intentionality. We also led staff training ahead of the opening, equipping the team to deliver an experience that reflected Cececa’s positioning at every point of interaction. The result was a store designed not simply as a retail location, but as a physical expression of the Cececa brand, allowing customers to experience its approach to scent and sensory branding firsthand.
Translated Cececa’s luxury positioning into a physical retail experience, aligning the store environment, scent, visual identity, and service.
Led the launch marketing for the flagship store, creating a cohesive experience around the opening.
Developed key customer touchpoints to ensure the brand experience felt intentional from the moment guests entered the store.
Trained the store team ahead of launch, equipping staff to deliver a consistent experience aligned with Cececa’s brand positioning.
Impact
1
Flagship luxury scent store launched in Lagos
100%
Staff trained on sensory branding & customer journey
Bespoke
Diffusion systems and fragrance solutions deployed
End-to-End
Retail environment, visual identity & marketing aligned
